Lesson 5 / 6

Clear terms, happy clients

Most fights between artists and clients are about money and expectations, not makeup.

• ✦Show your price. "Price on DM" loses clients who are just comparing. Clear, itemised packages — looks, hours, touch-ups, people covered, travel — answer the question before it becomes an argument.
• ✦Price siders and guests per person, so a family knows the total before the day.
• ✦Put any advance in writing: the amount, the date it was paid, and what happens to it if either side cancels.
• ✦Ask five things before you say yes: the date, the start time, the venue, how many people, and what look she wants (a photo helps).
• ✦Photos: ask before you post a client's photo, and respect a "no". Show only your own work.